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Black Social Dance in Television Advertising: An Analytical History

Black Social Dance in Television Advertising: An Analytical History

  • Author: Huntington, Carla Stalling
what [Huntington] accomplishes here offers an interesting meld of dance theory and history with commercial need. To say this sheds light on cultural history is putting it mildly--some of the... More…

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Contents

  • Table of Contents
  • Acknowledgments     
  • Preface     
  • Introduction     
  • Section One: Literature and Theory
  • 1. Dance Theory     
  • 2. Marketing, Advertising, and Dance     
  • Section Two: The Research Study
  • 3. A History of Black Social Dance in Commercials     
  • 4. On Black Social Dance in Commercials in 2010     
  • 5. Interpretations     
  • Section Three: Conclusions and Future Directions
  • Conclusion and Future Research     
  • Chapter Notes     
  • Bibliography     
  • Index